IndiPR

Both advertising and public relations face a common enemy called ‘clutter’. As an illustration, in advertising companies advertise in television programs that are hopefully being watched by its target audience. You have to remember that not all of its target audience is watching that particular program. Even if they do, there’s no guarantee that the audience will see your commercial because people like to zap between commercial breaks.

Traditional public relations also face the same problem. For your message to get to your audience, you must go through a series of gatekeepers. Editors in chiefs assign journalists of what is worth covering or news worthy, journalists decide what angle they want to use, for a balance report they must get other point of view or sources, editors decide what type of information is relevant, media has a fix format that they must fill or not exceed, newspapers has their own views and idealism. All of these factors resulted in your message being partially transmitted, twisted, distorted or even not get through at all.

The digital solution that we offer is to employ the “push pull” strategy. We “push” the message out by way of viral communications and word of mouth. If people see good things about your product or image and think it is important and relevant to them, people will tell their friends and their friends and so on. With digital public relations, we no longer be the sole communicators, the users are the communicators. Another is to “pull” people to your website by ways of Pay per Click (PPC) ads, creating links and Really Simple Syndication (RSS). This is where digital public relations stood above the traditional, customizing and tailoring the message to the users interactively.